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  • Sunday, February 3, 2008

     

    F/W 08: Lacoste

    I've been a long time fan of Lacoste, way back during the days when "Lacoste" was spelled out inside the alligator. I don't often find myself on the tennis court but I do appreciate a well-fitted polo and so do most of my peers who actually play tennis. Yet seeing the F/W 08 presentation, I'm not sure what's going on over there. Loose billowing sweaters? Tight denim under thin sweater? Fitted bright red blazer?

    I know that Christophe Lemaire has been trying to shift the image of Lacoste to demonstrate the dynamic nature of this label but perhaps it isn't a great move at this moment, especially when consumers are slowly coming to terms and putting that recognition towards Lacoste once again as a great resource of contemporary wear.




    Photo: Marcio Madeira

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